QNET, a lifestyle and
wellness-focused direct selling company, has unveiled measures designed to
safeguard members of the public against scammers.
Regional General Manager of QNET
Sub-Saharan Africa, Biram Fall, who unveiled the commencement of a comprehensive
social awareness campaign yesterday in Lagos, said the initiative, spanning
three months, will utilize a strategic mix of Above The Line (ATL) and Below
The Line (BTL) advertising techniques to effectively educate and engage the
Nigerian audience and consumers.
He said this underscored the
company's commitment to offering quality products and empowering consumers
through knowledge and awareness.
“QNET's social awareness campaign
in Nigeria is a crucial step in equipping Nigerians with the tools to differentiate
between legitimate offerings from QNET and fraudulent schemes, ultimately
creating a safer and more informed consumer landscape. Beyond safeguarding
consumers, this campaign also serves as an introduction to the diverse range of
lifestyle and wellness products that QNET provides, aimed at enhancing the
quality of life for individuals and families across the country,” Biram said.
With a focus on outdoor
advertising, traditional media channels, and the Nairaland forum, QNET aims to
provide invaluable knowledge and resources to Nigerians, safeguarding them from
potential scams. This multifaceted campaign is designed not only to create
trust and a sense of camaraderie within the community but also to equip
consumers with the essential knowledge required to make well- informed
purchasing choices, thanks to informative content and expert insights. In
alignment with its unwavering commitment to ethical business practices, QNET's
social awareness initiative reflects the company's core values of transparency,
integrity, and consumer empowerment. By cultivating an atmosphere characterized
by trust and accountability, QNET aspires to contribute to the economic
prosperity of Nigerians and foster a culture of responsible entrepreneurship in
the nation. This campaign comes at a crucial time when awareness about
authentic direct-selling businesses is paramount.
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