After weeks of meticulous
planning, testing, and eager anticipation, Konga TV, Africa's pioneer 24-hour
Buyers and sellers TV platform was launched Monday coinciding with Konga
Yakata, Nigeria's biggest Black Friday sales event.
Konga TV is a groundbreaking
platform designed to offer the best deals and competitively priced products
from a wide spectrum of sources, including manufacturers, distributors,
merchants and resellers. It is dedicated to bringing these offers to millions
of savvy shoppers in Africa's largest market.
Uniquely, Konga TV is Africa’s
first-of-its-kind innovative TV platform solely dedicated to commerce, enabling
genuine sellers from various sectors to reach and serve a vast audience,
including underserved and unreached markets, both locally and internationally.
All transactions are seamlessly and securely facilitated by Konga Digital
Logistics, with payments guaranteed by Konga Online Shopping Ltd (konga.com).
The Konga TV management unveiled
this unique Internet Protocol TV (iPTV) channel to a global audience, following
extensive internal testing. To encourage early subscribers, Konga TV is
offering numerous special offers and benefits. For merchants across diverse categories,
including fast moving consumer goods (FMCGs), auto dealers, fashion, real
estate, computing, home and kitchen, wine and spirits, and mobile phones, Konga
TV is providing free advertising for a limited period.
According to the management of
Konga TV, it is a first-of-its-kind channel exclusively focused on commerce,
aptly described as a "deal TV channel." Politics takes a back seat;
commerce takes center stage. Whether you are looking to sell or seeking
commerce news that adds value to both merchants and shoppers, Konga TV is your
one-stop platform. It also provides storage solutions through distributed
warehousing facilities nationwide and ensures prompt delivery through Konga
Digital Logistics. KongaPay, a Fintech arm, acts as a reliable interface
connecting both sellers and buyers seamlessly.
Konga TV subscribers will enjoy
exclusive access to curated deals across various product categories during
Konga Yakata. Customers in Lagos, Abuja, and Port Harcourt will benefit from
same-day delivery, while those in other regions can expect their orders to
arrive within 96 hours. Konga TV is committed to delivering an exceptional
shopping experience through its enticing product assortments and deals,
prioritizing shopping experiences over talk shows.
In addition, Nigerian viewers and
subscribers residing abroad can take advantage of these exclusive deals by
placing orders for their loved ones. Leveraging KongaPay and Konga's advanced
logistics capabilities, they can ensure swift delivery to the recipients.
The launch of Konga TV marks a
significant milestone in African commerce history. For the first time in
Nigeria and beyond, merchants, whether big, small, or medium-sized enterprises
(SMEs), and other businesses with substantial inventories or those searching
for a market to showcase their products and services, have a tailor-made online
TV platform to reach a diverse and expansive audience of buyers.
Market experts and observers have
welcomed the emergence of Konga TV with enthusiasm, praising its niche
positioning and its potential to create value for both business owners and
consumers.
Chairman of Mobile Software
Nigeria, Chris Uwaje, said: "It's an idea that has been long overdue: an
online TV platform exclusively for buyers and sellers. Nigeria and indeed
Africa have been missing a multimedia platform of this nature, one that bridges
the gap between these two crucial segments. This is an exciting development and
one that is sure to add value across various industries for business owners and
customers alike."
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