Facebook’s
parent company, Meta, yesterday said it remained committed to Nigeria and other
parts of Africa as it strives relentlessly to supporting the growing ecosystems
of creators and building communities through technology.
Its Communications
Director, Africa Middle East & Turkey, Kezia Anim-Addo, who spoke during
the release of the social media giant’s ‘2023 Africa Year in Review’ to
showcase some of its significant investments and works across Sub-Saharan
Africa this year, said: “As we reflect on the past year, we are thrilled to
announce our key milestones and investments across sub-Saharan Africa. We
remain committed to the continent and our 2023 highlights, reinforces some of
the impact we’ve been able to create by supporting the growing ecosystems of
creators and building communities through technology.”
The
infographi highlighted Meta’s ongoing milestones and successes across the
region while reinforcing its continued investment and commitment to sub-Saharan
Africa.
With a
focus on connecting communities, supporting the creator ecosystem, and driving
innovation, Meta has strategically directed resources toward initiatives that
align with its mission to give people the power to build communities and bring
the world closer together.
Some
of the key highlights in the 2023 Year in Review include Creator Lab Live: Launched the Creator Lab Live, a
first-of-its-kind educational in-real-life programme for creators in Nigeria,
Ghana and South Africa to inspire creativity, spread positivity, build
connections and demonstrate care for the creator community; Instagram
Creators x Brand Academy nano course: Launched the Instagram Creators x Brand
Academy nano course in South Africa in partnership with Red and Yellow
(Creative School of Business), a short course to educate creators, aspiring
creators and brands on best practices and ‘Made by Africa, Loved by the World’
that announced the rising stars edition of our ‘Made by Africa, Loved by the
World’ campaign to amplify the voices and stories of eight emerging young
talents across Africa who are building a global presence, and changing the way
the continent and its people are viewed on the international stage including
rolling out Instagram #AfricaMade Reels challenge.
Others
are WhatsApp Channels: Launched a content series through collaboration with
local content creators in SSA to showcase the benefits of WhatsApp Channels for
users; EbaSafeOnline: Launched a first-of-its-kind youth safety educational
comic book titled #EbaSafeOnline, available in 11 of South Africa’s official
languages in partnership with Ethnikids, an online bookstore in South Africa; Youth
Safety and Wellbeing: Held a Youth
Safety and Wellbeing week in South Africa, engaging with more than 300 youths,
parents, educators, and policymakers to educate and inform youth and parents
about Meta's safety tools; My Digital World: Hosted a Digital Literacy for
Peacebuilding forum in Ethiopia to address the role of digital literacy in
peacebuilding and announce the expansion of My Digital World - aimed at
equipping young people with information and skills to help them thrive in a
digitally connected world; African XR Realities Lab: Partnered with Electric
South to launch the African XR Realities Lab, an incubation program featuring
eight Extended Reality (XR) prototypes leveraging diverse, immersive technologies; Meta
Connect 2023: Launched a digital campaign in collaboration with Nigerian
creators to produce captivating content in anticipation of the annual Meta
Connect conference.
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