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9mobile highlights SMEs significance

Nigeria’s fourth GSM operator, 9mobile, has highlighted the importance of small medium enterprises (SMEs) in the growth of the economy.

 Director of Marketing Communications at 9mobile, Saidat Lawal-Mohammed, who spoke during the participation of the telco as Owerri Trade Fair 2023, the company recognized the importance of SMEs as the engine of economic growth.

 The annual event is organized by the Owerri Marketplace and brings together businesses, entrepreneurs, and investors from different parts of Nigeria and beyond.

She said: “9mobile recognizes the importance of SMEs in driving the economic growth of the nation and we are committed to their development and success. Through various initiatives and partnerships like the Owerri Trade Fair, we support SMEs to thrive and scale their businesses. Last year, we launched an Enterprise Business Growth Series, the Hack to empower entrepreneurs by giving them the knowledge, technology, and access to the market required to help them grow”

The fair provided a platform for participants to showcase their products and services, network, and explore new business opportunities.

Lawal-Mohammed stated that the company uses the Hack initiative in different regions across the country to provide SMEs with information and networking opportunities needed to succeed in their businesses. "We provide them with advice on leveraging Information and Communications Technology because of the tremendous growth and expansion opportunities it offers growing businesses. We also teach them business management, inventory management, and tracking. In addition to this, we have continued to launch specialized products and services that meet the needs of the SMEs like our 'Enterprise Cloud Solution' and 'Enterprise ComboPak,” she said.

As an SME-friendly telecommunications network, 9mobile has been consistent in supporting and providing solutions that stimulate the growth of SMEs in Nigeria. The sponsorship of this year’s edition of the Owerri Trade Fair is in line with its broad objective of supporting the growth of start-ups and budding businesses in Nigeria, as one of the key drivers of economic transformation for the country.