A multinational consumer goods
corporation, GBFoods, has appointed Oreoluwa Atinmo as the Marketing Director
for its Nigerian business. This appointment comes as a strategic move that
reiterates GBFoods' dedication to developing local talent and fostering a
diverse and inclusive work environment.
Prior to assuming this new role,
Oreoluwa served as the Regional Category Manager for the taste enhancers
category at GBFoods Africa. In this capacity, she played a pivotal role in
shaping the strategic vision, growth, and profitability of the category across
24 African countries, including Nigeria, Ghana, West Africa, Central East Africa,
Algeria, and Madagascar.
Oreoluwa is recognised for her
expertise in launching sustainable innovations, driving brand and category
growth, and optimising operational excellence. Her professional journey spans
diverse industries and companies, such as Shell Nigeria, Heineken, and GBFoods
Africa. Notably, she made history as the first Female Engineer at Heineken
Nigeria, leading Automation projects and managing Automated systems before
transitioning into Commercial marketing roles in alignment with her long-term
vision of global leadership.
She holds a BEng Electrical &
Electronic Engineering from the University of Nottingham and obtained her
master’s degree from Imperial College University, London. She has also recently completed a Global
executive MBA at IE business School, further cementing her leadership
capabilities.
Speaking on her appointment,
Atinmo said she is enthused to take on the role and reiterated her commitment
to contributing to the growth of the industry. “This appointment comes at a
time when the world has witnessed several unprecedented disruptions, and the
business landscape is evolving rapidly. I am excited to lead our marketing
efforts in Nigeria, steering the brand through these dynamic times,” she said.
The General Manager of GBFoods
Nigeria, Victor Egbe, expressed utmost confidence in Oreoluwa Atinmo to help
GBFoods achieve its set business objectives. “Her unwavering commitment,
diligence, and outstanding leadership qualities position her as an invaluable
member of the team. She brings a diverse array of skills that is perfectly
geared to drive GB Food’s Scientific marketing framework,” said Egbe.
Present in more than 50 countries
in Europe and Africa, GBFoods has been actively empowering and taking care of
the local communities, while emphasising the need to celebrate local flavours.
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